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   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Roald Dahl was one of the greatest story-tellers of all time. He was born in Llanduff, South Wales, of Norwegian parents, in 1916, and educated in Eng Read More...

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FANTASTIC MR FOX

by: ROALD DAHL

Phizzwhizzing new cover look and branding for the World's NUMBER ONE Storyteller! Boggis is an enormously fat chicken farmer who only eats boiled chickens smothered in fat. Bunce is a duck-and-goose farmer whose dinner gives him a beastly temper. Bean is a turkey-and-apple farmer who only drinks gallons of strong cider. Mr Fox is so clever that every evening he creeps down into the valley and help Read More...
 
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