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   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Chetan Bhagat was born on 22nd April 1974 in New Delhi, India. After finishing school at The Army Public School in New Delhi, he joined IIT Delhi. He Read More...

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THE GIRL IN ROOM 105

by: CHETAN BHAGAT

Hi, I’m Keshav, and my life is screwed. I hate my job and my girlfriend left me. Ah, the beautiful Zara. Zara is from Kashmir. She is a Muslim. And did I tell you my family is a bit, well, traditional? Anyway, leave that. Zara and I broke up four years ago. She moved on in life. I didn’t. I drank every night to forget her. I called, messaged, and stalked her on social media. She jus Read More...
 
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