X
Follow us on
Text Size  A-- A--A

   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Jeffery Deaver’s most recent #1 international bestseller is Carte Blanche, the new James Bond novel that brought Ian Fleming’s Agent 007 f Read More...

Book of the Week

THE TWELFTH CARD

by: JEFFERY DEAVER

Geneva Settle is a bright young high school student from Harlem writing a paper about one of her ancestors, a former slave called Charles Singleton. Geneva is also the target of a ruthless professional killer. Criminalist Lincoln Rhyme and his policewoman partner Amelia Sachs are called into the case, working frantically to anticipate where the hired gun will strike next and how to stop him, Read More...
 
Leading Online Library in Chennai © bookandborrow.com. All Rights Reserved.