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   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Preeti Shenoy, née Preeti Kamath, is a painter and writer from Pune, India. During her school years Preeti studied in Kendriya Vidyalayas all o Read More...

Book of the Week

THE RULE BREAKERS

by: PREETI SHENOY

There are two kinds of people in this world—those who follow the rules and those who do not think twice about breaking them. Studious, smart and sincere, Veda harbours big dreams for the future. But her parents arrange a marriage for her, and the twenty year old discovers that she has no say in the matter. Forced to leave behind an idyllic life in the hill town of Joshimath—fille Read More...
 
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