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Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Javier Moro is a writer and journalist. His most recent novel, Passion India has been widely acclaimed by critics and readers alike and with more than Read More...

Book of the Week

THE RED SARI: A DRAMATISED BIOGRAPHY OF SONIA GANDHI

by: JAVIER MORO

In the year 1965, Sonia Maino, a 19-year-old Italian student met a young Indian boy, Rajiv Gandhi, while they were both studying in Cambridge. She was born into a modest family in suburban Turin, where her father was a strict man who kept a close eye on his three daughters. Much to his chagrin, his painfully-shy middle daughter, of whom he was especially protective, fell in love with a man belongi Read More...
 
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