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   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Perumal Murugan is a prolific contemporary Tamil poet and writer. He mostly writes in Tamil of which two of his novels have been translated into Engli Read More...

Book of the Week

THE GOAT THIEF

by: PERUMAL MURUGAN

Perumal Murugan is one of the best Indian writers today. He trains his unsentimental eye on men and women who live in the margins of our society. He tells their stories with deep sympathy and calm clarity. A lonely night watchman falls in love with the ghost of a rape victim. A terrified young goat thief finds himself surrounded by a mob baying for his blood. An old peasant exhausted by a lifetime Read More...
 
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