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Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



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A graduate of Mississippi State University and Ole Miss Law School, John Grisham obtained his law degree in 1981 and practiced law for about 10 years, Read More...

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