X
Follow us on
Text Size  A-- A--A

   Author Details

Author Name: David A. Aaker

David A. Aaker is the E.T. Grether Professor of Marketing Strategy at the Haas School of Business at the University of California at Berkeley. The author of ten books and more than 80 articles on branding, advertising, and business strategy, Professor Aaker lectures widely and consults to companies in the United States, Europe, and Japan. He lives in Orinda, California.

     Books By Author :: David A. Aaker

   
Building Strong Brands
 -by David A. Aaker

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More



Author in Focus

Jo Nesbø, musician, economist and author of the best-selling series featuring Detective Harry Hole, has won many prizes for his novels, includi Read More...

Book of the Week

ME BEFORE YOU

by: JO NESBO

"Lou Clark knows lots of things. She knows how many footsteps there are between the bus stop and home. She knows she likes working in The Buttered Bun tea shop and she knows she might not love her boyfriend Patrick.Will Traynor knows his motorcycle accident took away his desire to live. He knows everything feels very small and rather joyless now and he knows exactly how he's going to put a st Read More...
 
Leading Online Library in Chennai © bookandborrow.com. All Rights Reserved.