Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business ... Read More

Building a New Business within a Profitable Old One
Even world-class companies, with powerful and proven business model... Read More

In today’s exceedingly complex and fast changing market place, businesses have to constantly find innovative solutions to... Read More

A former reporter for The Wall Street Journal offers a critical account of the leadership of General Electric's Chief Executive... Read More

New managers must learn how to lead others rather than do the work themselves, to win trust and respect, to motivate, and to st... Read More

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives.
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The BlackBerry is — quite literally — everywhere. President Barack Obama admits he can't live without it. Oprah Win... Read More

Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinki... Read More

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. ... Read More

His vision changed our world. But in this monumental work Bill Gates argues that the capabilities of computers, software, and n... Read More